9 Content Marketing Strategies to Boost Your Start-up

9 Content Marketing Strategies to Boost Your Start-up

It’s always gratifying to launch a new business, especially after all the sleepless nights and endless meetings. Now that you’re set to launch, it’s time to get people to engage with your brand. And that’s where you are quite stuck–how do you make this happen?

Marketing your brand to generate demand for your products or services is one of the major challenges you’ll face. In addition to paid marketing channels being too pricey, resources are often slim, and you’re likely on a tight budget.

That’s why you need to turn to content marketing. It is an inexpensive solution for any business struggling to stay afloat. Although it takes time, commitment, and consistency to get started, the rewards are always worth it.

We are set to walk you through some of the key strategies you can apply to give your start-up a major boost. Read on to find out what they are and how to implement them.

1. Set your marketing goals

Having clearly defined marketing goals is a sure way to focus your strategy. Your marketing goals may include the following:

  • Targeting more customers;
  • Creating brand awareness;
  • Becoming an authority in your industry;
  • Improving customer relationships;
  • Launching new products or services.

After outlining your goals, follow them closely until you achieve them. You can set new goals as your start-up grows.

2. Understand your target audience and write for them

Considering the needs of your target audience is one of the best ways to create posts, products, or services that will interest and make them paying customers.

You can understand your target audience’s needs by using these tips:

  • Thoroughly research and analyze your audience;
  • Check and acknowledge their feedback;
  • Create online surveys and encourage them to participate in them;
  • Answer questions people often ask on search engines like Google and Bing that are relevant to your business.

With this information at your fingertips, you can create engaging and visually impressive posts that answer your audience’s questions. It will also help to upgrade old blog posts to include updated information that answers users’ queries.

3. Create evergreen content

It takes commitment to prevent your content marketing from falling by the wayside. You have to continuously build momentum by creating new posts even when you notice an increase in visits and followers. Doing this will help to nurture existing followers and attract new ones.

An outdated website or social media page is a good way to lose followers quickly. So, you have to keep it fresh and engaging by offering valuable industry insight on trending topics. 

A content calendar will come in handy if you get too busy to post new material.

4. Incorporate SEO tactics

SEO is closely related to content marketing. It involves increasing and attracting high-quality traffic to a website using a technical process. 

Here are different ways to optimize your content for SEO:

  • Use target keywords with high traffic potential;
  • Run a content gap analysis and ensure your articles cover everything your target audience wants to know;
  • Make your articles and posts align with search intent by analyzing them for:
    • Content type;
    • Content format;
    • Content angle.
  • Make it enticing and easy-to-read by:
    • Eliminating fluff;
    • Increasing visual comprehension;
    • Incorporating valuable information;
    • Including a table of contents for long-form posts.
  • Add a compelling title tag and meta description;
  • Include enough backlinks;
  • Improve readability and user-friendliness;
  • Add an irresistible call to action (CTA).

5. Share your content on social media

With about 4.88 billion users across the globe, social media has become a good place to build an online presence. Facebook, LinkedIn, X, Instagram, and Pinterest are some of the social channels most businesses leverage.

However, before building a social media presence, you must first understand your customers and the social platforms they use more frequently.  Do some research and choose the right platform for your company, then start creating quality materials. These tips can help:

  • Share articles, blogs, stories, testimonials, etc.;
  • Post pictures, videos, and fun graphics;
  • Include emojis and visuals in your articles/blogs;
  • Use a consistent brand voice throughout;
  • Create a schedule for your posts. Post regularly, but value quality over quantity.

6. Mix it up

Content should go beyond words or texts; mix it up with images, videos, and even emojis for variety. Adding variety to your posts will make them more engaging and increase your followers. You’ll find it very valuable if you have a diverse audience. For instance, repurposing your blog into a podcast using a text-to-speech tool makes it more accesible, appealing to auditory learners and expanding your reach.

Consider using the following in addition to blogs and vlogs:

  • Memes
  • eBooks
  • Infographics
  • Checklists
  • Case studies
  • Interviews
  • Whitepapers
  • Podcasts
  • User-generated content
  • Listicles
  • Animations
  • Webinars

7. Partner with guest bloggers and influencers

If you don’t consider yourself talented in writing, consider inviting guest bloggers. Fortunately, not all guest bloggers expect payment; some just want a platform to build their reputation and get backlinks to their websites. Just ensure your posts are broad enough to accommodate your audience’s interests.

An influencer will also go a long way in expanding your reach and boosting your start-up. You can reach out to influencers on social media or directly contact them. Sometimes, however, they don’t mention the necessary contact information on their social media profiles. That’s where Nuwber steps in, a people search website that allows finding anyone’s contact details with just a few clicks. Whether you’re interested in locating a phone number or email address, Nuwber’s database does it quickly and effectively.

8. Keep testing and tracking your efforts

It makes sense to run regular tests on your content and track the results you get. Find out what ranks highest and gets the most views, likes, comments, and shares. Then, analyze it to know why it is doing well. 

There are many tools, including Google Analytics, Semrush, Ahrefs, and HubSpot, that can help you analyze and track your online efforts. Therefore, you do not have to do it manually.

9. Promote! Promote! Promote!

Be intentional about promoting your work to get the desired traffic. Start by researching different online markets and applications that can help to showcase your blog and social media posts.

Afterward, go ahead and select the best platforms for promotion. You can determine this by the one your target audience spends more time on and the ones that work best for your competitors.

Key takeaways

Content marketing requires time and consistency to get the huge return on investment (ROI) it offers without exceeding your budget. 

Focus on setting up your marketing goal, understanding your target audience, creating evergreen material, and optimizing your articles for search engines. Additionally, sharing your thoughts on social media, coming up with different types of materials for your audience, and partnering with guest bloggers and influencers will go a long way to getting your brand noticed in the digital sphere.

In all you do, keep testing and analyzing your website and social media pages so you know what’s working and what’s not. And if all else fails, you can always fall back on paid ads to get faster results from your marketing efforts.